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June 2024

Geek Vibes Drives Peugeot's Sales to Record Highs with Mexico's First Online Car Store

Geek Vibes Drives Peugeot's Sales to Record Highs with Mexico's First Online Car Store

How Geek Vibes revolutionized the car buying experience in Mexico?

Traditionally, buying a car has involved visiting dealerships, browsing through limited inventories, and dealing with pushy salespeople. Fortunately, technology has transformed the car buying process, offering a more convenient, advantageous, and obvious alternative: buying your car from the comfort of your own home.

We were fortunate to have the opportunity to partner with Peugeot to create Mexico's first online car store.

Why did Peugeot need our help? What was the problem?

Peugeot, the French automotive company, needed to increase its sales in Mexico, particularly during the COVID-19 pandemic, which had negatively impacted in-person sales. The company already had an online store in Argentina, but they were unable to establish an online presence in Mexico.

How does it work and what team members did we use?

The digital transformation of Peugeot's online store in Mexico involved a deep technical restructuring to optimize its operation. The API integration with dealers ensures real-time inventory information, while the integration with Salesforce centralizes customer, order and sales data, automating processes and enabling detailed analysis.

The optimized SEO strategy increased visibility on Google and Mercado Pago guarantees secure and convenient payments. The development from scratch with scalable technologies and a modular architecture allows for adaptable growth, while constant monitoring and periodic updates ensure optimal operation. Peugeot's revamped online store is a model of how technology can transform e-commerce, offering a superior shopping experience to customers.

What were the results?

  • A direct connection was established with Peugeot dealers in Mexico to obtain real-time information on available inventory. This allowed users to see the availability of cars in real time and avoid frustration when trying to buy a car that was no longer in stock.
  • The platform was integrated with Peugeot's CRM system, Salesforce, to synchronize customer, order and sales data. This allowed for more efficient management of operations and a better experience for customers.
  • Continuous SEO (Search Engine Optimization) optimization strategies were implemented to position Peugeot's online store in the top search results on Google. This increased the visibility of the platform and attracted more organic traffic.
  • A secure payment method was established with Mercado Pago as an integrated gateway. Being a secure and reliable payment platform that is widely used in Mexico. In addition, offering a variety of secure payment options, making it easy for customers to make purchases.
  • The platform was developed from scratch using scalable technologies. This allowed the creation of a flexible and adaptable platform that could meet Peugeot's changing needs.

What lessons can be learned from the success story of Peugeot's online store in Mexico?

The digital transformation of Peugeot's online store in Mexico has involved a deep technical restructuring to optimize its operation. The API integration with dealers ensures real-time inventory information, while the integration with Salesforce centralizes customer, order and sales data, automating processes and enabling detailed analysis.

Development from scratch with scalable technologies and a modular architecture allows for adaptable growth, while constant monitoring and periodic updates ensure optimal operation. Peugeot's revamped online store is a model of how technology can transform e-commerce, offering a superior shopping experience to customers.

What factors were critical to the success of this project?

The COVID-19 pandemic has accelerated the adoption of e-commerce across all sectors, including the automotive industry. Companies that want to be successful in the future must have a strong online presence.

It is important to work with a trusted partner who has experience in developing e-commerce platforms.

What do you think the next step is for this type of platform?

Expand the functionality of the online store to allow users to complete the entire car buying process online, including credit authorization and contract signing.

As e-commerce continues to grow, we are likely to see more companies in all sectors adopt this business model. Companies that are able to adapt to this new environment will be the ones that thrive in the future.

Services Used: PM, UX, UI, Front-End, Back-End, QA and +SEO