July 2024

How smart can a smart home be?

How smart can a smart home be?

The digital revolution continues to change how we live and interact with our surroundings. This revolution isn't just impacting large-scale industries but also opening up many possibilities for home goods retailers like Bed Bath & Beyond, Ikea, Home Depot, Pottery Barn, and others.

What is the Internet of Things or IoT?

The Internet of Things refers to everyday devices communicating over the internet. From smart refrigerators to voice-controlled thermostats and speakers, they can collect and share data, enabling people to control and manage them remotely.

For departmental stores, IoT presents a unique opportunity to transform customer experience and create smarter, connected homes. But what are the costs and implications?

Why is IoT important for home goods retailers?

IoT offers the chance to enhance customer experience by integrating technology into products, providing convenience, efficiency, and energy savings, reducing costs and carbon footprints.

Brands and manufacturers are no longer just selling 'talk to your speaker and get an answer' or 'set your oven to turn off in 30 minutes' experiences. With technological advancements, 'the home of the future' can now know when you came back from a party to cancel your alarms or notify your family that you arrived safely.

IoT devices can increase home security with smart sensors detecting water leaks, fires, and other threats, alerting customers to prevent accidents. Personalized experiences are another advantage as IoT devices learn people's habits and offer tailored recommendations for products and services.

IoT has been applied to products like smart coffee makers brewing at desired times, smart thermostats adjusting home temperatures for energy savings and comfort, smart lighting controlled remotely or by voice commands for personalized ambiance, and smart sleep monitors tracking sleep quality to improve sleep habits.

But with all this comes another question—where does all the information collected by these devices go?

What do we geeks think?

When collecting information, it's crucial to encrypt, store securely, and share only in compliance with each country's data storage regulations. While this lets our homes know us better, brands must align their processes with stringent security measures to protect users and sensitive data.

IoT is a rapidly growing market, offering brands the chance to position themselves as providers of the smartest homes and the most attractive, personalized shopping experiences. From hardware that withstands real household use to software meeting all user demands, we create secure, customized IoT managing systems for smart homes. Got any idea in mind? Contact us!