Pakmail is Mexico's most consolidated integral logistics franchise network, with over three decades of operation, +140 branches across 25 federal entities and coverage of 78% of national territory. Under one roof it integrates the world's leading parcel carriers—DHL, FedEx, UPS, Estafeta, Paquetexpress, 99 Minutos, Redpack—and offers specialized packaging, freight, 3PL, import/export and e-commerce solutions.
The communication challenge, however, didn't match the network's scale. Pakmail had social presence, but content didn't reflect the brand's weight or capitalize on two key growing audiences: e-commerce entrepreneurs and end consumers sending and receiving more packages.
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