Sitio Web Smash Comics

By 2023, SMASH—Editorial Televisa's comics and pop culture label—was one of the most relevant publishing houses in the Mexican printed entertainment market. It operated as the official publisher of Marvel and DC in Mexico, and had consolidated, since 2018, a manga line with key titles like GUNNM and GTO, complemented by independent comics, books, artbooks and its own convention, SmashCon.

The strength of the catalog contrasted with a digital channel that had fallen behind. The comic industry in Mexico was being driven by an increasingly active, demanding and digital fan community, but SMASH's web ecosystem wasn't up to that community's level nor to the sales volumes the publisher moved through bookstores, comic shops and marketplaces.

Editorial Televisa sought us out to build SMASH's new digital cornerstone: a site that would function simultaneously as an editorial showcase for pop culture in Mexico and as its own online store, capable of capturing demand that had until then been going to third parties.

• Absence of a robust direct sales channel.The catalog was sold primarily through bookstores, independent comic shops and marketplaces, ceding margin and losing customer data.
• Current site without commercial capability.The existing web presence functioned more as a brochure than as a business platform.
• Underutilized editorial content.SMASH already produced content on film, series, manga and pop culture, but it was scattered, without a hub to leverage that content for attracting qualified organic traffic.
• Complex editorial operation.Monthly launches, dozens of active titles, pre-sales and constant rotation required an agile backend with reliable reporting.

• Native e-commerce with complete catalog: Marvel and DC comics, manga, books, artbooks, graphic novels and special editions. Filters by label, format, genre and franchise, with enriched product pages.
• Editorial section integrated with articles on film, series, manga, music and pop culture, designed to capture organic search traffic with cultural intent and convert it to commercial traffic.
• SEO optimization with architecture designed for indexing by title, author, franchise and publishing label, structured data, clean URLs and optimized performance.
• Real-time inventory management and monitoring, with synchronization between stock and exposed catalog, low stock alerts and pre-sale support.
• Reporting and dashboards for Editorial Televisa's team: sales by label, title, category, cart behavior, conversion rates and campaign performance.
• UX/UI design with a visual language combining the editorial energy of pop culture with the readability and order that serious e-commerce demands. Mobile-first adaptation.

• Consolidated digital hub: SMASH now has for the first time its own platform uniting editorial content and e-commerce, executing its identity as Mexico's pop culture house with coherence.
• Opening of the D2C channel for the publisher, regaining control over the shopping experience, customer data and margin per unit sold.
• Qualified organic traffic from the editorial section, which became the gateway to e-commerce.
• Operational efficiency for the editorial team: centralized catalog, inventory and promotion management from a single backend.
• Digital foundation ready to evolve with SMASH's portfolio, capable of absorbing catalog changes and market shifts without requiring architectural overhaul.