In early 2020, Mexico's automotive industry faced one of the most complex scenarios in its recent history: COVID-19 lockdowns abruptly stopped dealership traffic just as the market was already slowing. In the first half of the year, car sales in Mexico fell 31.9% compared to the same period the previous year, and the industry as a whole would close 2020 with a 28% contraction.
In this context, Peugeot México had the clear goal of doubling its market share and reaching 1% in the country. Meeting that objective without physical showroom traffic required completely rethinking how cars are bought in Mexico: shifting to digital an experience that had historically been 100% in-person.
When we started the project, we identified three critical challenges that no automaker in Mexico was solving comprehensively:
We designed and developed Peugeot Store, Mexico's first automotive e-commerce platform enabling a fully online reservation process. The solution integrated:
If you're operating with loose pieces and need a system, let's diagnose it.
