In early 2020, Mexico's automotive industry faced one of the most complex scenarios in its recent history: COVID-19 lockdowns abruptly halted dealership traffic just as the market was already slowing down. In the first half of the year, vehicle sales in Mexico dropped 31.9% versus the same period the prior year, and the industry as a whole would close 2020 with a 28% contraction.
In that context, Peugeot Mexico had a clear goal: double its market share and reach 1% in the country. Hitting that target without physical showroom traffic required rethinking how Mexicans buy cars entirely: moving an experience that had always been 100% in-person into the digital space.
When we kicked off the project, we identified three critical gaps no automaker in Mexico was solving comprehensively:
We designed and built Peugeot Store, Mexico's first automotive e-commerce platform enabling a fully online reservation process. The solution integrated:
If you're operating with loose pieces and need a system, let's diagnose it.
